How One Video Created $10-20K in Additional Fundraising Potential
Full-day golf tournament coverage ā¢ 300+ attendees ā¢ $200K raised ā¢ Built a content library that keeps working
1-2 minute promotional video ā¢ Stakeholder interviews + Event B-roll
The Challenge
A New Jersey nonprofit needed to grow attendance at their annual golf tournament fundraiser. They had the event down to a scienceācelebrities, major donors, beneficiaries all in one placeābut recruiting new attendees every year was getting harder.
Email invitations weren't working. Generic promotional copy didn't build trust. They needed proof that showed people what they were missing.
The Solution
We weren't documenting the event. We were building a content library.
Full-day coverage with stakeholder interviews created raw material that could be edited multiple ways:
(1-2 min)
Testimonials
Hero
Materials
Cultivation
Campaigns
One shoot day. Multiple assets for years.
The Math That Matters
Here's what nobody talks about: you're not buying a video. You're buying infrastructure that increases attendance, which increases revenue, which funds more mission work.
Video Investment: ~$7,500
Potential Year 1 Impact: $10-20K additional revenue
Multi-year value: 3-5x ROI (content library lasts years)
Why Video Actually Works
Nobody reads invitation emails.
SOLUTIONA 90-second video gets watched and forwarded.
Promotional copy lacks credibility.
SOLUTIONDonor and beneficiary testimonials on video are proof.
FOMO doesn't drive attendance.
SOLUTIONVideo shows community and belonging.
What Makes This Different
No staged content.
Everything captured live. Real moments, real people, real impact.
Video-only strategy.
Smaller crew, streamlined budget, full investment in the one medium that drives attendance and tells the story in motion.
No single-use thinking.
One shoot created a content library that keeps working long after the event ends.
The Bottom Line
Event video isn't documentationāit's infrastructure for next year's recruitment, donor cultivation, grant applications, and 12 months of social content.
One shoot day. Years of leverage.
Project Specs
Project Timeline
Consultation
30-minute planning call to understand your event goals
Week 1
Shoot Day
Full-day coverage with 2-person crew capturing everything
Event Day
Delivery
Edited video + full footage library ready to use
14-21 Days
Need Event Video That Actually Drives Results?
Most videographers film your event, edit a recap, call it done.
We build content libraries that keep working long after the event ends.
Tell us about your event āOr call: (929) 445-0603